We’re back in Paris, after several weeks across the US. You’d think we need to recharge our batteries, but as it turns out, every time we return from our little tours, we feel invigorated. The response to 27 ROSIERS has been stellar so far, be it from the retailers who decide to support us, the first-time customers who choose to trust us, or our friends, even, who make a point of being part of our adventure, every step of the way. That said, Paris equals time spent with our family and loved ones, which we all know is essential to our wellbeing!
One of the specific questions we got during our meet-and-greet sessions had to do with our choices of ingredients. Many of you out there are interested in the reasons behind our Core Blend, for example. So, our Journal entry this week is a focus on Ashwagandha, Calendula, Chamomile and Aloe Vera, 4 powerful plants at the heart of all our skincare formulas and beauty supplements. #askandyoushallreceive
When we set out to create 27 ROSIERS, we knew from the get go that we wanted 1/ products that worked, plain and simple, with proven skin health benefits, 2/ products that worked on their own and in symbiosis, whether ingested or applied topically, and 3/ clean products suitable for all skin types. Yes, even sensitive and irritated skin. We quickly figured out that such requirements essentially meant we had to look for specific super-active ingredients that could be used together, in concentrated dosages, as a shared baseline for our products.
We got to work and did our research. Lots of research. We read hundreds of studies. Maybe thousands. We spoke to experts, in Europe and in the US. We threw ourselves, heads first, in the myriad of information available. We set aside the myths, and extracted the hard facts. It was a hard, gruesome, but fascinating process.
The result is our 100% Natural Inside-Out Core Blend. Each ingredient has been selected for its dual action, both inside and outside your organism, to support glowy, healthy skin.
We first selected Ashwagandha, an emblematic Ayurvedic plant which has been used in traditional medicine for millennia. Why, you ask? Because we work on our phones and computers all day, in an urban, digitally polluted environment. Ashwagandha possesses the uncanny ability to boost cellular energy and dynamism, as well as restore skin vitality, by protecting skin cells from screen‐emitted artificial visible light. That’s right, ladies and gentlemen: Ashwagandha fights the effects of blue light, red light and green light waves (otherwise known as Artificial Visible Light, or AVL). That finding, in itself, meant the world to us. It also happens to be an adaptogenic plant, which means it helps skin face stressors and environmental pollutants. Bonus points.
Next, we focused on Calendula, an herb commonly known as the Marigold, that comes with anti-inflammatory and antibacterial properties. Calendula offers well-known benefits. It naturally heals cuts, wounds and other inflammatory skin diseases, helps in clearing the bacteria in the skin pores and keeps the digestive organs healthy. We use it in our Core Blend for both its digestive and skin health benefits.
Moving on to Chamomile, which is more than a soothing and delicious herbal tea ingredient. During our research, we found that Chamomile comes with a plethora of overall health benefits and… skin health benefits. Chamomile is first and foremost another one of Mother Nature’s anti-inflammatory answer: a soothing, purifying pollution fighter, thanks to its anti free-radical action. So soothing, it suits all skin types, even the most sensitive, reactive ones.
What does Aloe Vera do for skin? The question should be: what doesn’t it do!!!!?? Aloe Vera has been a magical, sacred plant, and used as such for centuries, around the world. Abracadabra! It’s known as the silent healer or the Lily of the desert, and is considered one of the queen plants. Aloe’s healing properties help improve circulation and healing, with pain-relieving and anti-inflammatory effects. We love its soothing, protective, skin regenerating and anti-aging properties, particularly on irritated and dry skin. It’s also one of the most effective and natural emollients and moisturizers.
We’ve monitored the quality of each of these ingredients, which can be combined and added up for maximum effectiveness. All these plants have been individually eaten, drunk, and used as a medicine in every form, since forever. Together, they energize, moisturize, soothe and protect all skin types, for overall healthy skin. So that you feel and look increasingly beautiful, inside and out.
Used daily, in one or several of our skincare products or beauty supplements, our Inside Out Core Blend really does work wonders. To make you feel, and look great. Which makes us feel just as great.
We’ve made out point, don’t you think? Our Inside-Out Core Blend, basically put, combines the best virtues your skin can ask for: Ashwagandha boosts cellular energy and dynamism, as well as restores skin vitality. Calendula increases your regeneration abilities and activates your skin’s inner glow. Chamomile neutralizes free radicals and brings comfort to all skin types. Aloe Vera relieves, moisturizes and regenerates the skin. Yeah, not so basic, we know.
Sending you love, full circle,
Steph & Kev